JK Girls is named after my two girls Jaidyn and Karsyn. My original thoughts were to create a business that can expand into something that carries Karsyn and Jaidyn well through their years and something they can eventually take ownership of and operate together. I see a storefront in the future that they run together with their own lines and products.
After going through lots of stress and transition personally, I wanted to create something that I was passionate about but also made us income. Being a mom, finances are a big part of my stress with 2 little girls. My full time school district job and side vegan beauty marketing online business was not enough. I thought what better way for me to spend more quality time with the girls and for them to flex their own leadership skills and originality.
This brand will be a mix of apparel that represents both girls. They have their own collections that speak to their individual vibes, and products that represent them both. I want the looks and content to inspire other kids their age to be creative and expressive, and for moms and women in general to know they can do anything they want with hard work and dedication.